How to make money with Youtube is one of the unknowns of the century. And more so after seeing how the stars of Youtube do it with an army of subscribers.
But how do you make money with Youtube if you’re not a Youtube star?
The truth is that becoming a professional Youtuber may sound fun and hopeful, but you have no guarantee that it will work. In fact, if you want to monetize your content, maybe you should consider doing it with your blog.
However, if video creation is your thing and you already have a Youtube channel, you might be interested in learning how to use it for marketing strategies.
But do you need a minimum number of subscribers to make money?
New Media Rockstars estimates that the best Youtube profiles earn a lot of money depending on the type of channel. Even so, these are some of their estimates related to the volume of subscribers:
EpicMealTime makes about 3.1 million dollars with a community of 7 million subscribers.
Ray William Johnson makes profits of up to $4.2 million from his 10 million subscribers.
And FunToyzCollector makes a staggering $30.4 million with 8 million subscribers.
Does this mean that it is absurd to determine how to make money with Youtube if you don’t have those big communities? On the contrary.
Smaller, more targeted channels can also be monetized. Since, like everything else, the number of followers does not determine the quality of the content. But engagement does.
Let’s see how you can take advantage of it.
To solve the question of how to make money with Youtube, you first have to be clear about one thing: who your potential audience is.
Defining your own audience puts you in an excellent position to monetize your content. But you can only get the most out of it if you understand everything about your audience in detail.
In other words, for many Youtube users who want to make money, it doesn’t matter if they are in a niche or not. But the more specific your channel is, the more likely you are to be found by specific audiences and to make money.
You should pay special attention to:
Gender. It’s important to determine where your audience is leaning.
Age. For the ranges in which most of the users in your community are found.
Geographic location. To determine which countries or cities collect the most users. Brands may be interested in certain locations.
Playback time. The engagement of your audience is vital to add value to your channel.
With this demographic information at hand, you will better understand your own audience and be able to work better with brands.
With this in mind, find out below how to make money with Youtube.
How to make money with Youtube
1.- Earn money from advertising
how to make money with Youtube ads
The first source of income you’re likely to explore is advertising. But to do that, you’ll need to sign up as a YouTube partner in the Creator Studio section of your own account.
Once you become a “partner,” you’ll need an AdSense account to opt into the Google advertising network. You’ll then be able to receive payments and view ad revenue reports like the one in the image.
Once this is done, you’ll see a green “$” next to your videos in the administrator itself. This will help you detect if monetization has actually been activated.
However, don’t just focus on the ads if you want to make a good income. According to YouTube, your content could be excluded from the ads if it includes:
Sexual content. Content that includes partial nudity and sexual humor.
Violence. Including the display of serious injuries and events related to violent extremism.
Inappropriate language. Including harassment, profanity, and vulgar language.
Promotion of drugs and controlled substances. Including the sale, use, and abuse of such items.
Controversial or sensitive issues and events. Including issues related to war, political conflict, natural disasters and tragedies, even if no graphic images are shown.
But the reality is that YouTube has demonetized content that it does not consider “advertiser-friendly” since 2012 through an automated process. This leads many videos to stop earning revenue without warning.
Advertising can be a powerful means of passively generating revenue. However, YouTube only maintains about 45% of advertising revenue.
3.- License your content
You see, many times when you ask yourself how to make money with Youtube you don’t realize that there is a possibility of your content going viral. And in this case, you can license it in exchange for money. That is, include some rights.
4.- You need to publish 2-3 times a week
Especially in the beginning. Besides, if you want to be a full-time youtuber, you’ll have to start acting like one. And that means you’ll have to share content very regularly until you set a standard frequency.
5.- Affiliate links
how to make money with Youtube affiliates
Affiliate links can be a great way to monetize your Youtube channel. In fact, in case you have a beauty or fashion channel and are constantly recommending products, this technique is a must.
Basically, if someone buys something by browsing from the link you share on your channel, you’ll get a small portion of the revenue from the purchase of the product. That’s why it’s important that you sign up for an affiliate program and use the links in the description box.
Popular affiliate programs include Click Bank (commission from 1% to 75% depending on the provider) and the Amazon Affiliate Network (you can earn up to 10% per sale). You can also contact the brands in your niche that are running their own affiliate programs.
6.- Do product placement and video sponsorship
Finding out how to make money with Youtube is not so complicated if you know certain tricks.
You see, companies interested in your channel’s audience have the full ability to sponsor your videos and offer you product placement offers for very little. In fact, you’ll probably get paid per sale.
Among the potential corporate partners, you can look at ShareASale, Clickbank and CJ Affiliate by Conversant.
7.- Take advantage of your other channels
If you want to make sure you know how to make money with Youtube, trust the other channels. This way, you’ll not only reach a larger audience, but you’ll get more feedback and make more profit.
One of your alternatives is to use email marketing.
If you create an email list, you will have the ability to connect directly with your audience in a closer way. That’s why it’s best to use your videos to promote websites where you can collect email addresses and, providing extra value, create links.
Once you’ve encouraged users to join your email list, send emails every time you post a new video. In fact, there are many users who don’t realize you have new content if you don’t notify them. By doing so, you’ll get your videos seen by a wider audience who are committed to your brand and are part of your potential audience.
You can also use your social networks to share your YouTube videos.
8.- The influencers will mark a before and after
Brands are increasingly investing in influencer marketing to discover how to make money with Youtube in a guaranteed way.
Channels with video functionality are becoming increasingly important in influencer marketing strategies. The user experience between brands and consumers is becoming increasingly valuable. If you introduce an influencer into this equation the same thing happens and there is a greater chance of monetizing your content.
YouTube is the channel par excellence for reviews, telling personal experiences and even bringing the product as close as possible to the consumer. It is the perfect platform for this type of action, so do not miss the opportunity to get in touch with an influencer who represents you and collaborate to make money.
In this sense, Coobis is a content marketing platform that was created to link brands with different media. Or, also, in this case, with influencers.
Coobis influencers are very successful among brands. Although it also allows you the possibility of carrying out tailor-made actions with selected brands together with the influencers being able to do a more tailored work.
If you are a publisher and want to take off as the influencer of the year, you can find campaigns in which you can participate. Or brands that fit your style and values to create strong links with your readers. Shall we start?